The “Raw Data -> Aggregated Data -> Intelligence -> Insights -> Decisions” is a differentiating causal chain in business today. To service this “data->decision” chain a very large industry is emerging.
The Business Intelligence, Performance Management and Data Analytics is a large confusing software category with multiple sub-categories — mega-vendors (full stack, niche vendors, data discovery, visualization, data appliances, Open Source, Cloud – SaaS, Data Integration, Data Quality, Mobile BI, Services and Custom Analytics).
But the interest in BI and analytics is surging. Arnab Gupta, CEO of Opera states why analytics are taking center stage, “We live in a world where computers, not people, are in the driver’s seat. In banking, virtually 100% of the credit decisions are made by machines. In marketing, advanced algorithms determine messages, sales channels, and products for each consumer. Online, more and more volume is spurred by sophisticated recommender engines. At Amazon.com, 40% of business comes from its “other people like you bought…” program.” (Businessweek, September 29, 2009).
Here is a list of vendors who participate in this marketspace:
SAP AG recently released a new 4.0 version of its BI (business intelligence) and EIM (enterprise information management) solutions. They also released Enterprise Performance Management (EPM 10).
We think this will be a big deal for current customers who are struggling to build a robust enterprise foundation for BI for the diverse business initiatives. Having multiple BI projects with each on a slightly different data hubs leads to chaos and insights where people are unsure about what the numbers mean as they could be interpreted differently along the information chain.
We expect a significant upgrade cycle looming for the SAP community.
BusinessObjects 4.0 is a major release after the merger of SAP and BusinessObjects in 2007 and SAP and Sybase in 2010. It incorporates a significant capability enhancement that business users and CIOs are demanding around analytics – more real-time, better in-memory computing; BI for the masses – powerful BI in users hands, mobile BI capabilities across a wide spectrum of devices; combining structured and unstructured information and providing the tools to govern the information and finally dealing with the growing avalanche of social media data. Also a common “look and feel” and better data visualization provides a better overall User Experience.