2015 Year in “PreReview” in Technology

The summer of 2015 marked the release of the blockbuster Sci-fi movie, “Terminator Genisys,” which grossed a record $350 million at the box office and further popularized the notion of time travel. In addition to sequels and prequels, Hollywood has now adopted plots for movies in which the audience can choose among alternate storylines and follow them to their logical conclusion. The future, as we know it, is plural. This year in our PreReview of 2015, we once again present a few alternative scenarios for the future from our vantage point at the end of 2014.

New business models created by emerging technologies and unforeseen partnerships dominated the headlines in 2015.  Trending technologies such as the Internet of Things approached half the level of big data during 2015. Trending terms in the mainstream media such as drones and Bitcoin scored high in Google trends.

Here are three headlines from 2015 that caught our attention.

FedEx launches “parcelopter” service for 50-minute delivery 

Email Marketing is a Predictive Analytics Problem

Digital Marketing from 1999 to 2012

In his book Permission Marketing, Seth Godin referred to email marketing as “the most personal advertising medium in history”.  That was 1999.

Where does email marketing stand in 2012 in the age of social media, omni-channel marketing and big data analytics? Here are some interesting data points.