Multi-channel to Omni-channel Retail Analytics: A Big Data Use Case

MULTI-CHANNEL is simply having multiple channels through which you buy, market, sell, and fulfill.

CROSS-CHANNEL has the ability to see all of a customer’s information across all channels enables more personalized offers based on their brand relationship.

OMNICHANNEL weaves all the touchpoints of the products and services of the brand into a  seamless fabric  of all phases of the  customer’s brand experience.

Which one are you?

Let’s face it – The old uni-channel retail model is dying in some cases and changing in others.  E-commerce is driving nearly all retail growth. Digital customers want simple, consistent, and relevant experiences across all channels, touchpoints, mobile screens, smart watches and other devices.

Mobile BI – Business KPIs and Dashboards “on-the-go”

 

Who doesn’t want to achieve faster “time-to-information” and shorter “time-to-decision” for executives and managers with mobile BI?  Who doesn’t want to disseminate insights or KPIs to front-line employees, such as field sales representatives, line of business managers, and field service employees?

The question is not whether Mobile BI is a good idea but how to execute this program in a low-cost way?  How to design and deploy eye-popping “wow” apps? How to support, maintain and enhance these apps which are constantly changing?  What technology and infrastructure to put in for a national or global deployment? Who is going to fund all this plumbing – corporate, LoB or IT?

Business Analytics solutions for “always-on” 3/4G enabled mobile devices – iPads, iPhones, tablets, smart phones – are becoming prevalent as the form factor becomes appropriate for BI.   We are increasingly seeing firms build state-of-the-art dashboard solutions for iPads. The “post-desktop” apps provide senior management with intuitive interactive access to the company’s most important business KPIs and dealing with data overload.

Tablets, 4G Wireless and next gen displays (+gesture based, verbal interfaces) have enabled new productivity improvements and better ways to consume information, perform ad-hoc querying and scenario planning. Dashboard, heatmaps and scorecards on the iPad, iPhones and Androids are intuitive, attractive, powerful, available at any time and any place: a perfect mix for top managers, sales teams and even customers.

BI (and Information Management) is a natural fit for mobile devices.  Managers, blue and white workers spend a majority of their time away from their desks. Most are traveling, walking about or driving from site to site. And it’s these mobile workers who need the most up-to-date information. They need mobile BI to retrieve data to make on-the-spot decisions, monitor operational processes and review KPI, and work-in-process dashboards.