ROI on Analytics – Now We Have Numbers

A recent study by the Nucleus Research says that Analytics pays back $10.66 for every dollar spent. The study is based on data from 60 case studies and relates to investments in Business Intelligence, Performance Management and predictive analytics. Not surprising are the areas where they saw ROI increase – revenue, gross margin and expenses.

Enterprises have used various metrics to track the effectiveness of Business Analytics. Cycle Time to Information (CTI) is a metric that measures the elapsed time between the occurrence of a significant event and the time this information is available to a decision maker who has to act on that information. Cycle Time to Action (CTA) is variation of this metric which measures the elapsed time to act on information after an event occurs.  These metrics are useful to track the efficiency of a Business Analytics infrastructure and the elimination of manual processes to increase productivity. As the volume of data increases in an enterprise, automation in data management will become more complex in the future.